Happy Days B.C?

I had thought this was known by everyone on the internet, but asking around this weeken showed many of our readers had no idea Geico is exploring the possibility of releasing a sitcom pilot starring the Cavemen from their commercials. It is an interesting idea, and even moreso if Geico can manage to make the show commercial-free by treating it as a half-hour long commercial. Suddenly, no one would be "zapping" past commericals with Tivo, or deleting them. It could be the beginning of a new age for television and advertising.