I find it odd that people are saying the Michael Phelps could earn as much as $50 million in endorsements because of his accomplishments at the Olympics. I don't discount that his achievements are spectacular, but he's a swimmer and in the U.S. most people only care about swimming once every four years. Perhaps swimmers are a much bigger deal in other countries, but I don't see Phelps' value as a marketing device after the end of September when everybody forgets about the Olympics.
Monday, August 18, 2008
Is Michael Phelps really marketable
Posted by Sean at 9:18 AM
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5 comments:
I think his marketing is more about corporate sponsorship where he can make appearances for VISA or Speedo. Many Olympians who only win one or two medals end up getting jobs with big companies to go around and represent them and/or speak to their employees.
whatever the case, he is a sports hero who can be held up as clean and a good role model.
Plus, let us not underestimate the effect on the male psyche of hearing "endorsed by the winner of the most gold medals in Olympic history."
It's not that much when you think about it. It doesn't even have to be going around to make appearances. The figure of $50 million is over several years... Speedo is a fairly large company, and they advertise in places that capture the eyes of swimmers (which is probably not places we all frequent).
Add in a few other deals for a soft drink manufacturer or something... I think that is very doable.
I think the fact that he seems like such a nice, regular guy helps, too. It would not be hard to imaging him being your neighbor.
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