Thursday, November 04, 2010

TV Execs hate Hulu

It is no secret that Hulu exists for one reason only - television companies are more afraid of an Apple iTunes monopoly than anything else. But it is still disconcerting to see comments like these from a Dish TV executive which disparage the service as "destroying the industry".

...broadcasters should instead reserve catchup episodes for authenticated TV Everywhere services, and only make them available freely after 30 days. “If people decide that they don’t have to pay for pay TV, then one of the pillars (of the TV industry) starts crumbling,” he said.
The reality is that Hulu isn't destroying the old TV industry, history is. It is now possible to deliver video directly via the internet, on-demand, and that will eventually allow us all to bypass cable and broadcast television. The question isn't how to stop the process, it is how to profit from it.

Just ask NetFlix. Build a better mousetrap and the world STILL will beat a path to your door.

1 comment:

"Nick" said...

It's also interesting that he seems to think that free TV is new. The broadcast networks are free over the air and free TV access has always been there.

TV companies just don't want to deal with having to change their business model.