Thursday, January 20, 2011

Does anyone actually use paper Yellow Pages anymore?

Found online. Could not find the original source. We put ours RIGHT in the recycling bin these days.

6 comments:

quizwedge said...

They'd stop printing them if people would stop buying ads in them. My understanding is that the yellow pages are all about selling ads.

Nomad said...

It makes you wonder how long until the market for these things collapses. I know LOTS of people who suffer thru cold calls from people SELLING Yellow Pages. I know almost no one who still USES the Yellow Pages, when there are superior tools like Yelp and Google Maps online.

shadowmom1 said...

I use them to look up businesses because you can get more info about individual businesses there than on line.

Mrs. Bowhunter said...

I actually needed to use the yellow pages. When we first moved to our new town I knew nothing about the area and needed a lot of work done to the house. Every time I would use the internet, it would advise me to use somebody that was not local. So I found them to be very handy. There are too many types published in our area. We have a few different books like the tri-state book, the PA book, the pike county book....that is annoying and wasteful.

CRCHAIR said...

For commercial contractors, you get very few good leads from the phone book. We were going to cancel our small ad this year, but they suggested we try it for a year with a phone number that they can track how many people use it. We had like 2 calls in 3 months. And there was no guarantee that we got a job out of it.

shadowmom1 said...

Crchair - I don't think the Yellow Pages are as effective for business to business needs. They actually make a special version for business to business use.