Friday, November 21, 2008

eHarmony forced to support same-sex matching services

I have used eHarmony a few times over the years, without great success. I like their "compatibility-matching" business model, and the fact that they allow you to build intimacy over time, rather than being designed to get couples to "hook up" (with its myriad meanings) in the shortest time possible. I even know a few married couples, and long-term daters who met thru the service. It has always been focussed on bringing its services to single, non-divorced, heterosexual people seeking long-term relationships. And it has worked well to differentiate them in a crowded marketplace.

Somehow I missed that the NJ attorney-general had successfully forced eHarmony to begin supporting same-sex couples, as well as their traditional model. The AG has not gotten a court to force the issue, but instead bullied eHarmony into capitulating rather than face an uncertain court case and/or negative publicity.

Since there are plenty of competitors offering same-sex matching (Match.Com comes to mind immediately), this seems like less a case of "fighting discrimination" than making a point that same-sex unions are (or should be) normative. I am interested in someone from the other side presenting an argument that eHarmony's previous practices were illegal or harmful to society. But as of now, this all seems like the wrong move by all involved.


BowHunter said...

I find it endearing when the homosexual agenda is forced on public institutions and private entities time and time again. It shows perseverance.

Sean said...

it is interesting how this was considered discrimination when there are plenty of other services that do exactly the same thing. though i suppose it's discrimination the same way the citadel was discriminating against women by being a completely male school, despite there being hundreds, if not thousands, of schools that would accept women. it's odd and sad.

shadowmom1 said...

Are there same-sex only sites that offer the same matching service? If so, are they being forced to offer straigh matching services?

quizwedge said...

I don't think eHarmony should have been forced to support same-sex couples. Businesses are allowed to cater to a certain group so long as they aren't discriminating. For example, if Miami had, say a Latino matchmaking service for Latinos looking for Latinos that wouldn't necessarily be discriminating, it would just be a narrowly focused customer group.